It's only 140 characters long. What possible harm could we do to our organisational reputation?
Except we've all read or seen the horror stories of thoughtless Twitter mistakes. Social media creates opportunities to market and grow a business but there are risks inherent to the powerful, immediate, often unpredictable world of online networking.
This fact sheet, with helpful links, is a useful resource to help readers think through all the angles of social media presence before going live.