Facebook and your organisation

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A short, easy to read fact sheet about integrating Facebook into and organisation's public relations strategy.

Everyone has a Facebook page and we all think we know all there is to be known about this social media platform. Except there is a world of difference between a personal Facebook page and an organisational account.

Social media creates opportunities to market and grow a business but there are risks inherent to the powerful, immediate, often unpredictable world of online networking.

This fact sheet, with helpful links, is a useful resource to help readers think through all the angles of social media presence before going live.

Resource Information

  • Author: Not-for-profit Law
  • Date: 2014
  • Target Audience: Tactical level (senior management, corporate services)
  • Access to Item is free?: Yes
  • Type of Resource: Study/monograph